When it comes to food products, the quality of the item is very important. It influences whether you will be able to draw as well as retain customers. Packaging is also something that helps in increasing sales. If you sell cereal, you will see that there are many other brands like you selling this. It is important to make your custom cereal boxes visually appealing, giving the cereal protection and aid in branding the product. Packaging has an impact to play on consumer’s purchasing decisions. This is why you need to focus on it.
Interesting Facts about Custom Cereal Boxes
Cereal boxes are used to keep the product safe from germs and other influences that can harm it. This is when you have been able to create sturdy boxes that will not break. You should also focus on creating attractive boxes that will be able to stand out in front of the competition. The competition is extreme in this industry so you need to know what to do to be visible.
The following are some tips that you can keep in mind when it comes to cereal boxes:
Design Sturdy Boxes
You may wish to save money on your packaging, but you should not compromise on the quality of the material due to this. Cereals can get spoiled fast when exposed to stuff like water, heat, moisture. This is why it is necessary to select high-quality packaging material. If the product arrives in bad condition to customers, they will not be happy with your business.
You can choose materials like cardboard, corrugated cardboard, Kraft, for a cereal box. Cardboard tends to be a material that many brands consider for food packaging. This is because it is very durable and gives the required safety against outside factors. A major aim of packaging is to give maximum protection. Boxes that are designed strongly can do this.
These materials are also eco-friendly. Some customers are willing to invest in those brands that choose these options. You will be playing your role in limiting your carbon footprint. The customer will see your brand as a responsible one.
Design Should Be Connected to the Brand
The design elements of the cereal box are important. You must focus on making the imagery, color, as well as the typography of the printed boxes match your overall brand image. You should be unique but do not make something that is unrecognizable. The design must not look exactly like the competitors. Consumers can recognize your other products with the help of the packaging design. Therefore the boxes can be used as a free marketing tool.
Focus On Your Customer Base
You need to keep your customers in mind when designing mini cereal boxes and other cereal packaging. The potential consumer base must be drawn towards the cereal. For example, if the cereal is for kids, have a design that is bright, colorful, with images of popular cartoon characters. A design for adults will be more decent and sophisticated.
Give Proper Details about the Product
It is essential to provide key information about the product on cereal boxes. Consumers need to know everything about it before they buy it. Research on what has to be included and add it understandably and simply.
You can state the product name, benefits, precautions, ingredients, nutritional information, manufacturing and expiry dates, weight, etc.
Special Points about the Cereal
It is better to also include the reasons why your cereal is better than the others. You should be truthful here. For example, if the cereal has some amazing ingredient that is good for health, this should be stated clearly.
If there is a gift inside for kids, let this be known. Children will be more encouraged to want to buy the cereal. If the cereal has fewer carbs, this must be stated on a cereal box.
Packaging Must Be Easy to Use
Consumers favor packaging that is simple to use, handle, as well as stack. With food, it is important to get user-friendly packaging. Select the right size and shape box which is perfect for the product. If you are storing a limited amount of cereal, get mini cereal boxes for instance. A box that is too large will lead to you having to spend more money on packaging material and transportation costs.
You may design an oddly shaped box to do something different. It is important to design packaging which is simple to stack up on a store shelf and also in kitchen cabinets. Make sure that the box is simple to open, close, reseal. Some people keep the cereal in the box and use it from here till it finishes. This is why it is necessary to make the box strong and simple to use.
Increase Brand Awareness
The cereal box should be able to increase brand awareness and let your business be known to many people. The box should include a brand logo. The logo must be easy to remember and notice on your other packaging.
You should also add the company’s address, phone number, email address, social media links, website, etc. These will allow customers to contact you easily if they need to. They may want to buy more of your products and if they do not know where to get these, you will lose out on sales.
Custom cereal boxes when designed right can increase sales. You can make your cereal stand out in front of the competition in this way. The boxes must be strong so that they can handle any pressures being put on them. You can have a look at packaging trends in the cereal industry if you want to get ideas of what the competition is doing. It is important not to copy any brand. Choose colors, designs, images, patterns, etc. carefully so that your box can give a good impression of your brand and its products.